In Friendly Fires‘ new music video for “Hurting” (the latest single to be pulled from the band’s outstanding Pala), frontman Ed Macfarlane has his sights set on a certain lass. She doesn’t quite care for his video games. Or his sweet dance moves, on glorious display once again, and sends him on his way.

For his part in their tête à tête, ‘Blockheaded Ed’ either doesn’t notice or wholly overlooks her rubberneckin’ ways in this clip that revels in a bit of cartoon violence.

Purchase Friendly Fires – “Hurting” via iTunes, Amazon MP3. A remix by Benoit + Sergio is also available.