Video Premiere

Purple Crush’s Crystal Vision

March 29, 2012 2 Comments

“New Me,” the lead track on Purple Crush‘s Welcome 2 The Underground EP, released last year, has taken on new meaning for the Brooklyn-born, Los Angeles-based electropop duo. Isla Cheadle and Jared Selter have premiered a music video for “New Me” that closes a distracting chapter in the band’s history by taking cues from an early ’80s fantasy film.

In case you missed the headlines, Purple Crush had been embroiled in a legal dispute with producer Rob Fusari over non-payment for demo tracks the duo had delivered for Lady Gaga’s Born This Way album. Putting on her DIY legal briefs to represent Purple Crush in court, Cheadle took to calling herself Erin Brockobitch.

With the matter now mutually and amicably resolved, Purple Crush is free to focus fully on their music. “New Me,” with its theme of a new beginning, couldn’t be a more perfect way for the duo to re-introduce Welcome 2 The Underground (revist my ecstatic review). The very polished music video was inspired by the 1982 kids’ fantasy film, The Dark Crystal.

“When we started conceptualizing with the director, Sayer Danforth, I asked that he take us into Jim Henson’s world,” Cheadle tweeted. “He succeeded.”

I’ve never seen The Dark Crystal (“That’s your homework for the weekend,” Cheadle told me), but I surmise from having viewed the “New Me” video that the film has to do with a powerful crystal (obviously), mysterious rituals, and ultimate rebirth.

As for the song itself, I now know that dubstep is much more palatable when paired with electric guitar, thanks to Purple Crush. There’s the rise of something new, for sure.



Free download of “New Me” in exchange for an email address.

Purchase Purple Crush – Welcome 2 The Underground EP via iTunes, Amazon MP3.