Video Premiere

Car Radio

July 16, 2012 1 Comment

Madonna has debuted the music video for the third single from MDNA, “Turn Up The Radio.” Directed by fashion photographer Tom Munro (“Give It To Me”), the clip was filmed on location in Florence, Italy, in June over a two-day break from her current world tour.

Seemingly shot with Instagram‘s ‘Rise’ filter, the video features Madonna traveling in the back of a chauffeured convertible through the iconic Tuscan city’s streets, picking up passengers who pass her discerning muster along the way. That the final tally of fellow occupants leans largely male should surprise no one. Madonna looks amazing, and appears as if she’s enjoying the ride of her life. Has she ever smiled so much in one of her music videos?

“Turn Up The Radio” was produced and co-written by Martin Solveig (“Hello”), and the song’s summery feel might give Madge another smash if the stars align just so (read: radio programmers give it some real airplay).

In other Madonna news, she’s being sued by a company charging that her 1990 hit, “Vogue,” includes unauthorized samples of Salsoul Orchestra’s “Ooh I Love It (Love Break).” Her co-writer and producer Shep Pettibone originally remixed the 1983 single. Twenty-two years is a long time to wait to gripe, but there’s still gold in “Vogue.” When that Madonna song comes on, who doesn’t still turn up the radio?

Purchase Madonna – “Turn Up The Radio” via iTunes, Amazon MP3.