Tove Lo‘s “Habits” has been hanging out on my iPod for a while, though I haven’t done much about it here. But as the Swedish singer’s ode to numbing post-relationship pain includes binging on Twinkies, “Habits” was most likely fully baked long before the single’s release in March. The cream-filled golden spongecakes became but a childhood memory last year after Hostess declared bankruptcy and shuttered its bakeries.
But today all is sweet again, as Twinkies are officially back on shelves in the U.S., transforming Tove Lo’s mention from cultural artifact to current event. However excited one might be for their return, I wouldn’t recommend binging on Twinkies — which have emerged slightly smaller and 15 calories lighter — but absolutely indulge the desire to devour “Habits” over and over again.
Purchase Tove Lo – “Habits” via iTunes. Free download of the Jane Doze Club Edit via SoundCloud.