Turn It Up

An Ounce Of Prevention

February 18, 2011 1 Comment

The Vaccines hail from London and sound like the Ramones, but have described their influences as running nearly the whole of modern music history: “’50s rock ‘n’ roll, ’60s garage and girl groups, ’70s punk, ’80s American hardcore, C86, and good pop music.”

Hyped as the “next big thing” by the British press, which historically has never been prone to overstatement, have they, the quartet placed third in the BBC’s Sound of 2011 critics poll (Jessie J placed first).

In what is perhaps the band’s attempt to inoculate themselves from our overstimulated, ADD-riddled, you’re-fantastic-today-but-tomorrow-we’ll-have-moved-on-to-fawning-over-someone-else culture, The Vaccines’ debut single, “Wreckin’ Bar (Ra Ra Ra),” runs just 84 seconds long. Genius. (In response, iTunes made the song’s preview just 30 seconds, rather than the standard 1:30. Posting the whole song plus six seconds of silence would’ve been awesome.)

The video for “Wreckin’ Bar (Ra Ra Ra)” is worth a quick spin too:

Purchase The Vaccines – “Wreckin’ Bar (Ra Ra Ra)” via iTunes, Amazon MP3.