In what’s shaping up to be a music industry trend, Dido is offering a free download of “Look No Further,” a preview track from her long-delayed third album, Safe Trip Home (now due November 4).
Dido joins the ranks of artists like Coldplay and Keane who’ve recently gone this route to create buzz in advance of their album’s release. As her UK peers required, you’ll need to cough up an e-mail address to get access to the track, but exposing yourself to a little marketing in exchange for a high-quality MP3 seems like a fair enough trade (you can opt out of additional messages, if you prefer).
“Look No Further” than Dido’s website to nab the track, available until September 7.
Dido and Keane have something else in common: Both of their forthcoming discs are co-productions with Jon Brion (Fiona Apple, Kanye West). Dido and her brother Rollo Armstrong share behind-the-board duties on Safe Trip Home, her follow-up to 2003’s double-platinum Life For Rent.