Music Buzz

Wi(RED), two ways

December 1, 2008 1 Comment

Today, December 1, marks the 20th anniversary of World AIDS Day. While much progress has been made in fighting the disease, there’s still much work to be done. But enjoying two of my favorite things—coffee and music—can now help support those efforts.

Thanks to a partnership between Starbucks and (RED), every purchase of the coffee company’s holiday beverages through January 2 contributes five cents to the Global Fund to invest in AIDS programs in Africa.

And in honor of World AIDS Day, order any of Starbucks’ handcrafted beverages today and that same five-cent contribution applies. Head to the corner Starbucks for your caffeine fix and help eliminate AIDS in Africa.

Great music can save lives, too. Today (RED) launches (RED)WIRE, an innovative digital music magazine. For $5 a month, subscribers to the service get exclusive songs from top-drawer talent and other original content. (RED)WIRE is delivered every Wednesday, and is designed to effortlessly sync with iTunes. Half of the $5 subscription cost goes to fight AIDS in Africa, so every five (RED)WIRE members generate enough money, every month, to help keep one person living with HIV in Africa alive.

So which big-name artists are on board with (RED)WIRED? Bono’s been with (RED) since its inception, so count U2 in the mix, with Coldplay, the Dixie Chicks, John Legend, Sheryl Crow, R.E.M., Bob Dylan, and The Killers all waiting in the wings with the Irish do-gooders.

The Killers’ contribution is a Christmas song, “Joseph, Better You Than Me,” crafted with Elton John and the Pet Shop Boys‘ Neil Tennant. Following 2006’s “A Great Big Sled” and 2007’s “Don’t Shoot Me Santa,” it’s the third year in a row that the Vegas rockers have released a holiday tune and donated proceeds to (RED).

(RED)WIRED is fantastic in its simplicity: You get new music and people living with HIV in Africa get much-needed medicine. Check out the (RED)WIRED launch party now on MSN (including The Killers’ “Joseph, Better You Than Me” video), then sign up for the service.

Coffee and music. Two small ways to do what you can, wherever you can, to help bring AIDS to an end.