I really have no issue with songs appearing in TV commercials. Twenty years have passed since Nike’s use of the Beatles’ “Revolution” to sell sneakers caused a legal and cultural uproar, and the landscape has changed drastically. Music chains have closed locations from coast to coast or no longer operate at all. (I still miss Tower Records, which became a decade-long Tuesday night tradition for me in Chicago.) Big box stores like Best Buy and Circuit City carry only a limited selection of CDs. And too many terrestrial radio stations continue to stick with tight playlists.

Both established artists and newer kids on the block need constant exposure; before music can (hopefully) be purchased, it must first be heard. That’s why licensing tracks to help sell seemingly unrelated products or services is an avenue best explored and embraced. In just 30 seconds, you can reach millions of ears tuned to 50-inch plasmas (and pocket some decent dough in the process).

But as I was flipping through basic cable the other night, I stumbled across this. And this, I just don’t get.

At all.