On May 15, Garbage will release Not Your Kind Of People, the band’s first studio album in seven years. Today, the returning ’90s alt-rock heroes premiered the music video for first U.S. single, “Blood For Poppies,” — their first video in five years — as part of a live UStream chat in which they answered fans’ questions.
London fashion photographer Matt Irwin lensed the black-and-white clip, which is inspired by the surrealist images created by early 20th century artists, including painter René Magritte and filmmaker Luis Buñuel. Filmed in and around Los Angeles, the visual treatment for “Blood For Poppies” was borne straight from the song itself.
“The song is meant to feel sort of like an abstract dream,” says frontwoman Shirley Manson. “The inspiration came from a story I had read in The Los Angeles Times about the opium trade and also from watching the documentary Restrepo. It’s not literal in any sense whatsoever but it’s a song about disorientation and delusion and the human struggle to stay sane in the face of insanity.”
If you missed Garbage’s live chat, it’s archived here. And be sure to check out “Battle In Me,” the band’s UK single. Still no word on whether we can expect to see a music video for that one.
Garbage – Not Your Kind Of People is out 5/15 on the band’s STUNVOLUME label (pre-order via iTunes, Amazon).
Purchase Garbage – “Blood For Poppies” via iTunes, Amazon MP3.