Video Premiere

Jackie’s Length

June 27, 2012 1 Comment

For her music video for “National Anthem,” noir-pop practitioner Lana Del Rey throws it in reverse, traveling back to Camelot to channel both Marilyn Monroe and Jackie Kennedy.

Rapper A$AP Rocky climbs into the JFK role, playing the party leader, family man, and handsy husband familiar from history books. Director Anthony Madler (Rihanna, Nicki Minaj) totes along his Super 8 (or more likely, some after-effects software) for added era verisimilitude.

The original running time of “National Anthem” on Born To Die — the album’s standout moment for my money — is just shy of four minutes. The music video doubles the song’s length, including a strings-laden, emotional spoken-word coda. Epic, though I could have done without the reenactment of that dark day in Dallas, 1963.

Purchase Lana Del Rey – “National Anthem” via iTunes, Amazon MP3. Remixes arrive July 8, which you can hear here and here.