Video Premiere

This Florence Is On Fire

November 30, 2012 0 Comments

Over a year has passed since Florence + The Machine issued Ceremonials, but they’re not finished promoting their sophomore set. A tour of the UK and Ireland starts Tuesday, which also coincides with the release of the album’s sixth single, “Lover To Lover.” Originally produced by Paul Epworth, the gospel-inspired track has been given additional attention by band member Chris Hayden.

The music video for “Lover To Lover” was directed by Vincent Haycock, who also lensed “Sweet Nothing.” As in that clip, Florence Welch once again finds herself on the unlucky end of love, with actor Ben Mendelsohn (Killing Them Softly, The Dark Knight Rises) playing her mustachioed boyfriend. This time though, she takes matters into her own hands, setting his belongings ablaze before diving into the ocean. How that’s for a spiritual cleanse?

Read more about Welch’s “Lover To Lover” collaboration with Haycock and Mendelsohn at Nowness.

Purchase Florence + The Machine – “Lover To Lover” via iTunes, Amazon MP3.